Internal audience growth figures released show that Zoopla.co.uk joined the exclusive 1million+ unique monthly users milestone in August for the first time in its history - an impressive statistic for a website launched only 18 months ago. A total of 1.04m unique users were recorded in August representing a month-on-month increase of 18% on July’s figures.

The figures, which continue to lead the market in terms of growth rate, also reveal that total visits to Zoopla.co.uk in August were up 21% compared to July at 1.58million and page views were up 26% standing at 12.4million. And reflecting both the growing popularity of Zoopla.co.uk and renewed market activity, Zoopla.co.uk recorded an increase in leads generated to agents in August of a whopping 51% over July, during a traditionally quiet period for the property market.

Alex Chesterman, CEO of Zoopla.co.uk commented: “We’ve had a very strong couple of months over the summer and are optimistic that the trend will continue as we move into the traditionally busier period for the market. When we combine the organic growth of Zoopla.co.uk with the traffic and leads generated by the websites we have recently acquired, we believe that we are in the process of creating a very exciting proposition for agents to extend their reach and experience more value for their marketing spend as we continue to challenge some of the more established players”.